changing the world, a grain of rice at a time

Our Story

What We Do

We are a design practice using creative technology and visual communication for social good. We view each project as a creative seed which we plant in people’s minds to encourage conversations and actions to tackle social issues.

Our Mission

Our mission is to co-explore alongside the wider community how design and creative tech can be better used as a tool to realise our vision of positively changing the world, one grain of rice at a time!

Our Values

We work across a variety of themes and love all things interactive & tech, but we only work on projects or with clients who aim to make the world a better place or improve people’s lives.

Meet the Team

Click on our profiles to visit our individual websites!

I’m Safiya, an associate lecturer and freelance graphic designer who likes to challenge the diversity and representation within Western design pedagogy. Apart from designing for social good and teaching within Higher Education, my practice focuses on accessible and inclusive design and editorials. I enjoy reading, a nice cup of herbal tea and going for runs when the sun’s out.

I’m Maria and I am a designer working with creative tech, illustration, graphic and interactive design. I am a Royal Society of the Arts Fellow, member of the Digital Maker Collective since 2017, and currently a part-time associate lecturer and tutor for BA Graphics at Sheffield Hallam University. I am also the Design and Outreach Officer at Child Rights International Network. I am a film nut and have a passion for music, especially original soundtracks!

I’m Bristy, a designer and maker. My practice focuses on branding, publications, book making, jewelry making, 2D animation and accessible design. I am also the Lead Graphic Designer at Maternal Aid Association (MAA) and I run a jewelry shop, Thread & Rock, with my sister. I enjoy learning new recipes and I often get lost while listening to music and reading books.

I'm Anna, a designer currently based in Japan, passionate about visual communication and creative tech with a human-centric approach. I'm also an Experience Designer at EPAM Systems who helps solve problems through being curious, empathetic and designing people-friendly products and services. If I'm not designing or coding, you can find me Hawaiian & Tahitian dancing and exploring good eats around town.


On Your Side

Check out all of the press releases for On Your Side UK, the UK’s first helpline launched for East and South East Asians victims of hate crimes, which we designed the UX/UI: The Guardian (front page), The Independent, MSN, Yahoo News, Perspective Mag, The National Wales, The Northern Echo, EasternEye, Press 24, Morning Star online, Cumbra Times.

Panels, Talks & Awards

Keynote speaker on AR + Activism @ Artivive AR Summit (2022)

Panellist @ Creative Futures Talks: Creative Working Practices and the Pivot, University of the Arts London (2022)

Panellist on Art, design and Activism @ Festival GenerAzioni, University of Milano-Bicocca, Italy (2022)

Panellist on Worldbuilding, AR, AI and activism @ London College of Fashion, London (2022)

Industry Talks @ BA Graphic Design, Ravensbourne University (2022)

Creative Computing Careers & Industry Talk @ Goldsmiths University (2022)

Alumni Night @ BA Graphic Design, Camberwell College of Arts, UAL (2022)

Industry Talks @ UAL Creative Computing Institute (2021)

Guest for ‘Red Cloud Project’ @ Rights Studio Festival (2021)

UAL Knowledge Exchange Award for TECHBOX - Shortlisted (2022)

Golden Halo Award by Style & Sound for Best Website User Experience (2021)

Creative Conscience Award: Highly Commended for #MenstruationConversation (2021)

UAL Creative Enterprise Award: Best Community Project for TECHBOX (2020)

Guests presenters at the One World Period event hosted by Irise International (2020)

Guests on the Menstruation in the Media episode of the Empower Period podcast series hosted by Irise International (2020)

Recipient of the UAL Creative Enterprise Award 2020 Community Sector Award (2020)


Ricebox Studio interviewed an artist and wrote an article for Peckham 3000 by gIRLS aBOUT pECKHAM (2021)

These young women are leading the way to period equality - an article by Smiley News (2021)

An article on Peckham Digital by UAL (2021)

Start-up Businesses Reacting to the Pandemic - article by Shift London (2020)

Introducing Ricebox Studio - article by UAL's Postgrad Community (2020)


Member of the Empower Period Forum