changing the world, a grain of rice at a time

Our Story

What We Do

We are a design practice using creative technology and visual communication for social good. We view each project as a creative seed which we plant in people’s minds to encourage conversations and actions to tackle social issues.

Our Mission

Our mission is to co-explore alongside the wider community how design and creative tech can be better used as a tool to realise our vision of positively changing the world, one grain of rice at a time!

Our Values

We work across a variety of themes and love all things interactive & tech, but we only work on projects or with clients who aim to make the world a better place or improve people’s lives.

Meet the Team

Click on our profiles to visit our individual websites!

I’m Safiya, a designer whose practice focuses on accessible and inclusive design, collaborative making and editorials. I am a lecturer in BA Graphic Design at University of Westminster and UAL. Apart from designing for social good and teaching within higher education, I enjoy playing with my food-motivated orange cat, visiting exhibitions, boxing on the weekends and roller-skating (badly) when the sun’s out.

I’m Maria and I am a designer working with creative tech, illustration, graphic and interactive design. I am a Royal Society of the Arts Fellow, member of the Digital Maker Collective since 2017, and currently an associate lecturer in MSc Data Science and AI for the Creative Industries at UAL: Creative Computing Institute. I am also the Digital Designer at Child Rights International Network. I am a film nut and have a passion for music, especially original soundtracks!

I’m Bristy, a designer and maker. My practice focuses on branding, publications, book making, jewelry making, 2D animation and accessible design. I am also the Senior Graphic Designer at Maternal Aid Association (MAA) and I run a jewelry shop, Thread & Rock, with my sister. I enjoy learning new recipes and I often get lost while listening to music and reading books.

I'm Anna, an experience designer based in Japan, passionate about designing people-friendly products and services through being curious and empathetic. My day time job is a UX/UI Designer at Unity Technologies (but I don't design games). Outside of design, you can find me Hawaiian & Tahitian dancing and exploring good food around Tokyo.


On Your Side

Check out all of the press releases for On Your Side UK, the UK’s first helpline launched for East and South East Asians victims of hate crimes, which we designed the UX/UI: The Guardian (front page), The Independent, MSN, Yahoo News, Perspective Mag, The National Wales, The Northern Echo, EasternEye, Press 24, Morning Star online, Cumbra Times.

Panels, Talks & Awards

Roundtable discussion for LEGO on utilising digital in innovative ways, hosted by B+A, London (2023)

Roundtable discussion on digital identities, XR and activism with Freedom2Be and artist CW Stubbs, Lea Bridge Library, London (2023)

Talk about design and social change for BA Graphic Design students @ Central Saint Martins, University of the Arts London (2023)

Talk for Nike stakeholders on using digital activism for young people, Hosted by B + A and Nike London (2023)

Keynote speaker on AR + Activism @ Artivive AR Summit (2022)

Panellist @ Creative Futures Talks: Creative Working Practices and the Pivot, University of the Arts London (2022)

Panellist on Art, design and Activism @ Festival GenerAzioni, University of Milano-Bicocca, Italy (2022)

Panellist on Worldbuilding, AR, AI and activism @ London College of Fashion, London (2022)

Industry Talks @ BA Graphic Design, Ravensbourne University (2022)

Creative Computing Careers & Industry Talk @ Goldsmiths University (2022)

Alumni Night @ BA Graphic Design, Camberwell College of Arts, UAL (2022)

Industry Talks @ UAL Creative Computing Institute (2021)

Guest for ‘Red Cloud Project’ @ Rights Studio Festival (2021)

UAL Knowledge Exchange Award for TECHBOX - Shortlisted (2022)

Golden Halo Award by Style & Sound for Best Website User Experience (2021)

Creative Conscience Award: Highly Commended for #MenstruationConversation (2021)

UAL Creative Enterprise Award: Best Community Project for TECHBOX (2020)

Guests presenters at the One World Period event hosted by Irise International (2020)

Guests on the Menstruation in the Media episode of the Empower Period podcast series hosted by Irise International (2020)

Recipient of the UAL Creative Enterprise Award 2020 Community Sector Award (2020)


Meet the creative studio using tech for social good - an article by Bolder (2023)

Ricebox Studio interviewed an artist and wrote an article for Peckham 3000 by gIRLS aBOUT pECKHAM (2021)

These young women are leading the way to period equality - an article by Smiley News (2021)

An article on Peckham Digital by UAL (2021)

Start-up Businesses Reacting to the Pandemic - article by Shift London (2020)

Introducing Ricebox Studio - article by UAL's Postgrad Community (2020)


Member of the Empower Period Forum